ZZ_LinkedIn Guide

From the Art of X by Harsh Strongman & From the Justin Welsh The LinkedIn Playbook

Time to Commit → 2 Hours / day Don’t be a faker. Posting generalized stuff right would quickly diminish your idea. Choose a Niche that is not too niched.

General Interest Topics

Technology + Coding and Programming
Productivity using Tech
AEC Companies leveraging tech mindfully

Pick something that you know about and that is useful to the general internet user.

Coding as an Architect. 
Switching into Tech as an Architect.

**Become an expert in this field - FAST

One of the pre-requisite of all the post to be High Quality is to have real live examples. Not words but visuals.

Questions

What Is My Content About?

My content empowers Architecture, Engineering, and Construction (AEC) professionals to embrace technology and become tech-savvy. With the AEC industry’s slow adoption of new tech, I aim to accelerate this transformation and help professionals future-proof their careers.

Key Themes:

Tech Adoption in AEC: Advocating for technology as a necessity for the industry’s growth.
Skills Development: Enabling proficiency in tools like coding, automation, and AI to enhance productivity.
AEC Tech Mastery: Guiding professionals to become power users in visual programming and computational design.

Niche > AEC Tech Topics >

Automation: Coding and visual programming.
Geometrical Analysis, Optimization, and Modeling.
AI, Web Development, and SaaS: Learning and building publicly to foster community and innovation. Newsletter > Time Traveler Bug A unique exploration of the evolution of technology and computers, tying key historical moments to the AEC industry. This newsletter contextualizes tech’s trajectory and its relevance to modern workflows.

What Am I Good At?

I am an architect turned programmer with expertise in visual programming and automation for AEC professionals. I simplify complex tools and workflows, enabling others to achieve productivity and innovation in their work.
Strength: Quickly decoding problems and delivering practical, effective solutions.

Who Is My Target Audience?

AEC professionals looking to:

Integrate technology into their workflows.
Stay ahead in an industry that’s rapidly evolving.
Master modern tech tools like coding, AI, and computational design.

Who are the other players in the same market as me?

How to Stay Focused

Anchor to Your Audience’s Needs: Always ask, “Will this help AEC professionals adopt tech or improve their workflows?”
Define Your Content Pillars:
- AEC Automation (tools, coding, plugins).
- Computational Design and Modeling.
- Practical applications of tech in AEC (e.g., AI or SaaS).
Iterate Based on Feedback: Test which topics resonate most with your audience. Double down on what gains traction.

Establishing the Character

Backstory time!

I’m an architect turned software developer who thrives on solving problems through reverse-engineered, step-by-step thinking. Early on, I recognized inefficiencies and the resistance to adopting technology that could transform businesses.

My mission is to help AEC professionals not just learn tech but apply it to drive real efficiency and profitability. Knowing tools is one thing—using them to solve real-world problems is what creates impact. I’m here to bridge that gap, empowering professionals to leverage technology for meaningful results.

Personality Traits

Pragmatic Problem-Solver
Curious and Analytical
Adaptable and Innovative

Focused Topics

Tech Adoption in AEC: Advocating for technology as a necessity for the industry’s growth.
Skills Development: Enabling proficiency in tools like coding, automation, and AI to enhance productivity.
AEC Tech Mastery: Guiding professionals to become power users in visual programming and computational design.