ZZ_Content Strategy

Step 1: Define Content Pillars

These pillars will guide all your content creation, keeping it focused and relevant to your target audience:

1. AEC Automation:
   • Tutorials on coding, automation, and plugin development (e.g., PyRevit, Dynamo, Grasshopper).
   • Step-by-step guides for automating repetitive AEC tasks.
   • Case studies showing time/cost savings through automation.
2. Computational Design & Modeling:
   • Techniques for geometry optimization and parametric design.
   • Visual programming tips and tricks (e.g., Dynamo for Revit, Grasshopper for Rhino).
   • Real-world applications: solving complex geometry challenges in AEC projects.
3. Tech Applications in AEC:
   • AI in design and construction (e.g., generative design, predictive maintenance).
   • Web development & SaaS tools for project management and BIM workflows.
   • Insights into how emerging tech can transform the AEC industry.

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Step 2: Define Your Content Types

Focus on diverse formats to engage different audience segments:

1. Blog Posts/Newsletters:
   • Deep Dives: Comprehensive articles on tools, workflows, or case studies (e.g., “How Automation Can Save 20+ Hours in Revit Workflows”).
   • Time Traveler Bug: Relate tech evolution to the AEC industry, connecting history to current trends.
   • How-To: Clear, actionable guides for specific problems in AEC tech.
2. Social Media Content:
   • Short tips, tricks, and hacks for AEC tools (e.g., “3 Grasshopper scripts every architect should know”).
   • Before-and-after transformations using automation.
   • Behind-the-scenes posts about your journey as an architect-turned-programmer.
3. Videos:
   • Tutorials on scripting or using specific tools (Dynamo, PyRevit).
   • Explainers on applying AI and web tools in AEC workflows.
   • Time-lapse walkthroughs of a coding or automation project.
4. Workshops/Webinars:
   • Teach practical skills to AEC professionals, such as automation techniques or coding basics.
   • Collaborate with leaders like Erik Fritz to expand your reach and credibility.
5. Community Building:
   • Host Q&A sessions to solve common tech challenges in AEC.
   • Build a Slack/Discord group for professionals learning AEC automation.

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Step 3: Build a Content Schedule

Consistency is critical for building your brand and audience. Start with:

• Weekly:
  • 1 blog post or newsletter (Time Traveler Bug).
  • 3-4 social media posts (LinkedIn, Twitter, Instagram).
• Bi-weekly:
  • 1 video tutorial or explainer.
• Monthly:
  • Host a live Q&A or webinar.

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Step 4: Engage and Iterate

1. Engage Your Audience:
   • Respond to comments/questions.
   • Use polls to discover what topics your audience wants.
2. Analyze Performance:
   • Track metrics like engagement, shares, and website visits.
   • Identify which formats and topics resonate most.
3. Refine Your Focus:
   • Double down on what works and phase out what doesn’t.
   • Adjust based on trends or new tech in the AEC industry.

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Step 5: Build Authority Through Collaboration

1. Guest Content: Write for platforms like ArchDaily, Archinect, or AEC-focused blogs.
2. Collaborations: Partner with influencers, educators, or companies in AEC Tech to expand your reach.
3. Public Speaking: Present at industry conferences or webinars to position yourself as a thought leader.

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Key to Success

• Stay Consistent: Deliver value regularly, even if it’s small-scale at first.
• Solve Problems: Always address real pain points for AEC professionals.
• Evolve: Continuously adapt to your audience’s needs and industry trends.